Because mindful consumption is inherently part of Islam.
Islam places emphasis on whether our money is earned in a halal - or permissible- way. Our tradition teaches us to spend our resources wisely, to not be wasteful, to be mindful of how our decisions impact others.
It is time for us to bring this back into the limelight.
If we succeed in mobilizing our communities with these basic but important approaches, the world will be better off insha'Allah.